Alesha Tech Ltd., an all-purpose IT solution provider, committed to protecting your privacy and respect and uphold your rights under the Laws of peoples’ Republic of Bangladesh contained in ‘The Digital Security Act, 2018’, ‘The Data Protection Act, 2018’, ‘ICT Act, 2006’. By using this website or providing us with your personal information, you agree to and consent to the collection, use, holding and disclosure of the personal information by Alesha Tech Ltd, provided by you, as set out in this policy. We act in our customers’ interest and are transparent about the processing of your personal data. Our Policy explains how to contact us if you have any questions about the management of your personal information or would like to access the personal information, we hold about you.

In this Policy, “Alesha”, “we”, “our”, “us” means ALESHA TECH LTD. (and all its subsidiaries) with its registered office at Flat – 10/B, Plot – 07, Road -17, Rupsha Tower, Banani C/A, Dhaka-1213 and Corporate Office at Assurance Nazir Tower (5th Floor) 65/B, Kemal Ataturk Avenue, Banani, Dhaka-1213, Bangladesh. And We may amend this Policy at any time by posting the updated version on our website.


Generally, the information we collect about customers includes your name, home or work address, delivery address, phone number, payment, credit and billing information, and e-mail addresses. In some instances, we may also collect your ID, such as a ‘Drivers License’, ‘NID’. We also collect demographic information, which is not unique to you, such as your postcode, age, gender and shopping preferences, interests and favorites. When you visit our websites, we may also collect information about your computer, including your IP address.

We also collect information about your use of our website using cookies. You can choose to decline cookies, but if you do so, you may not be able to fully experience our online interactive features. We may also collect additional information about customers, including purchase history, location and preferences, either directly, or through our business partners (including, who administer our store or other kinds of cards).

We also collect information about:

• Suppliers/Vendors & their Employees (including business name and address, contact details, and employee names, birthdates, addresses and working conditions (including hours and salaries); and
• Potential Employees (including names, addresses, contact details, employment and academic histories and the names of their referees).

Ordinarily, customers can avail services from us without disclosing all kinds of personal information that has been asked, but in this situation, we may not be able to provide you with the full range of services available within regular time.


Personal information is information or an opinion about an individual whose identity is apparent, or can be reasonably ascertained, from that information or opinion. Personal information we may collect from you includes, without limitation, your name, address, email address, telephone number(s) and date of birth. Personal information at times may also include credit information. Credit information is personal information or an opinion about you that has a bearing on credit that has been provided to you. Credit information includes information about credit that was provided to you for domestic, household, personal or other investment purposes as well as information about you where you are a guarantor of a loan.


Alesha Tech Ltd. will collect personal information and all other necessary information only by lawful and fair means and not in an unreasonably intrusive way. If it is reasonable and practical to do so, Alesha Tech Ltd. will only collect personal information about you directly from you. Alesha Tech Ltd. may collect your personal information from reputable third-party lead generation sources for marketing purposes, but only where you have consented to the disclosure of your information to Alesha Tech Ltd. and for Alesha Tech Ltd. to send you marketing communications. Alesha Tech Ltd. will not collect personal information unless the information is reasonably necessary for our functions and activities.

Personal information may be collected by Alesha Tech Ltd. in a number of circumstances, including when you:

• Make an enquiry with us via email or telephone;
• Visit our websites;
• Lodge an enquiry or application in relation to any Alesha Tech Ltd. products or services; or
• Apply for employment with Alesha Tech Ltd.

Alesha Tech Ltd. may enter into arrangements with ‘Third Parties’ (including Third Parties with whom Alesha Tech Ltd. has partnered to provide you with its various products or services using the (Alesha Brand) to collect your personal information in circumstances where the Third Party notifies you, at the time of collection, that your personal information will be provided to Alesha Tech Ltd.

If you are applying for a product or service offered on Alesha Tech Ltd. website, Alesha Tech Ltd. or our third party partners may also collect credit-related personal information about you as a result of credit checks that third parties carry out in connection with your application.

The kinds of credit-related personal information Alesha Tech Ltd. may collect about you includes:

• Information about your identity;
• Information about consumer credit loans that you currently have applied for including:
• Repayment history information;
• The type and amount of credit sought in each application;
• Default and payment information;
• Information about any court proceedings;
• Credit eligibility information, which is credit reporting information supplied to us by a credit reporting body, and any information that we derive from it.

If you use a pseudonym when dealing with us or you do not provide identifiable information Alesha Tech Ltd. may not be able to provide you with any or all of our services as requested. If you wish to remain anonymous when you use our website do not sign into it or provide any information that might identify you.

Alesha Tech Ltd. requires individuals to provide accurate, up-to-date and complete personal information at the time it is collected.


In addition to any purpose notified to you at the time of collection Alesha Tech Ltd. uses your personal information for the purpose for which it has been provided, for reasonably related secondary purposes and for the purposes of:

• Providing our products and services to you;
• Providing Alesha Mart Ltd or any other ‘Alesha’ branded products and services that are provided by our third party partners;
• Our internal management needs;
• Our marketing activities, including marketing activities relating to Alesha branded products and services that are provided by our third-party partners;
• Responding to any inquiries or comments that you submit to us;
• Assessing, processing and managing your applications for products and services or Alesha branded products and services offered by our third-party partners, including to assess your credit risk and our risk;
• Any other purpose you have consented to; and
• Any use which is required or authorized by Laws of Peoples’ Republic of Bangladesh


Alesha Tech Ltd. may disclose your personal information:

• To third-parties we ordinarily engage for the above purposes;
• Organizations that provide products or services used or marketed by Alesha Concerns;
• Any person or entity to whom you have consented to Alesha Concerns disclosing your personal information to; and
• Any person or entity to whom we are required or authorized to disclose your personal information to in accordance with the law.


You may request access to your personal information in our customer account database, or seek correction of it, by contacting our customer service team.

Alesha Tech Ltd., upon situation and necessity, may charge a reasonable fee that is not excessive to cover the charges of retrieving your personal information from our customer account database. Alesha Tech Ltd. will not charge you for making the request.

If you believe that Alesha Tech Ltd. holds personal information about you in our customer account database that is not accurate, complete, up-to-date, relevant or information that is misleading then you may request its amendment and Alesha Tech Ltd. will respond to your request within a reasonable time. Alesha Tech Ltd. will not charge you for correcting your personal information.

If Alesha Tech Ltd. no longer needs your personal information for any the purposes set out in this policy, or as otherwise required by Law, Alesha Tech Ltd. will take such steps as are reasonable in the circumstances to destroy the information or to de-identify it.

Alesha Card Ltd. will take reasonable steps to protect the personal information it holds from misuse, interference and loss and from unauthorized access, modification or disclosure.


At any time you may opt out of receiving marketing communications from us. Unless you opt out, your consent to receive direct marketing communications from us and to the handling of your personal information as detailed above, will continue. Each of our marketing emails will have an unsubscribe function which will allow you to unsubscribe from all future marketing communications. All of our marketing SMS messages will also contain an unsubscribe feature. Outside of these channels, you can opt out from receiving marketing communications at any time by emailing


Alesha Tech Ltd. may disclose your personal information to recipients overseas to assist Alesha Tech Ltd. in providing you with products or services.

Alesha Tech Ltd. will take such steps as are reasonable in the circumstances to ensure that the information that is transferred to third parties located outside of Bangladesh will not be held, used or disclosed by the recipient of the information in a manner that is inconsistent with the privacy principles as per the Laws of Peoples’ Republic of Bangladesh.


If you require further information regarding this policy or wish to make a complaint about a breach of the APPs by Alesha Tech Ltd., please contact us at or visit our office at above mentioned given address. A senior member of staff will review your complaint within 7-10 business days (maximum) and respond to you in writing advising what action(s) Alesha Tech Ltd. will take as a result of your complaint.


When transmitting personal information from your computer to Alesha Tech Ltd. website or to a Alesha Tech Ltd. branded website operated by one of our third party partners, you must keep in mind that the transmission of information over the Internet is not always completely secure or error-free. Other than liability that cannot lawfully be excluded, Alesha Tech Ltd. will not be liable in any way in relation to any breach of security or any unintended loss or disclosure of that information.

Alesha Tech Ltd. operated websites and Alesha Concerns branded websites operated by our third-party partners may use “cookies” to help personalize your online experience and save you time. You have the ability to accept or decline cookies. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Alesha Tech Ltd. website.


Alesha Tech Ltd. uses cookies and similar tracking technologies for a number of purposes including to access your information when you sign in or use the website, keep track of your preferences, direct specific content to you, report on Alesha Tech Ltd’s user base, and to improve company services. We also use cookies or anonymous identifiers when you interact with our affiliate service providers and as further described below.

We, mostly, use the following types of cookies and similar technologies:


We use cookies and similar technologies that are necessary to the operation of the Services. This includes technologies that allow you access to our website, services, mobile app or that are required to identify irregular site behavior, prevent fraudulent activity and improve security, or that allow you to make use of our functions such as saved search or similar functions;

If you change the settings on your internet browser to block or restrict cookies (including cookies associated with the Services), or to indicate when a cookie is being set by Alesha Tech Ltd., the Services may not work as intended. You should remember that, while you may still be able to use the Services if your cookies are disabled, the Services may not function properly on your device and you may not be able to take advantage of certain Company features.


We use cookies and similar technologies that allow us to offer you enhanced functionality when accessing or using the Services. This may include identifying you when you sign into our website, keeping you signed in as you browse or keeping track of your specified preferences, interests, or past items viewed so that we may enhance the presentation of content on our website and mobile app.


We use cookies and similar technologies to assess the performance of the Services. We use this information to analyze and help us understand how you and other visitors use the Services so we can improve the content or layout of the Services. We also use this information to track the number of our visitors and analyze the popularity of the features we offer.


We may use first-party or third-party cookies and similar technologies to deliver content, including ads relevant to your interests. This includes using technologies to understand the usefulness to you of the advertisements and content that has been delivered to you, such as whether you have clicked on an advertisement.

You may reject first-party advertising cookies and similar technologies through your browser settings (as described below). To learn more about the use of cookies or other technologies to deliver more relevant advertising and to control or opt out of the collection and use of the data by these third party tools, visit here.


You may set your browser or operating system to limit certain tracking or to decline cookies, but you may not be able to use certain features on the Services which require such cookies. Each browser and operating system are a little different, so please check your browser or operating system’s settings or help section to learn more about how to delete or disable cookies and tracking. If you wish to prevent your data from being used by Google Analytics, Google has developed the Google Analytics opt-out browser add-on available here, and you can manage your Google accounts here.


You can prevent your device from sharing precise location information at any time through your device’s operating system settings. Do Not Track. There is no accepted standard on how to respond to Do Not Track signals, and we do not respond to such signals.


We retain your personal data for as long as is necessary with regard to the purposes for which it was collected or lawfully further processed, or for as long as may be necessary in light of our legal obligations or in order to allow us to pursue, defend or exercise legal claims.


Alesha Tech Ltd. reserves the right to modify this Privacy Policy in whole or in part from time to time without notice and amendments will be effective immediately upon posting of the amended Privacy Policy on the Alesha Tech Ltd. website.